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Personals Ad
May be Revealing
More than You Intended
Personals ad have traditionally been newspaper and magazine ads that
usually consist of a few lines.
Today, when we think of ads like these, we hear terms like online
profile and dating personals.
But
there is still a great demand for personal news and paper
ads>
Sometimes they are free in which case a publisher makes money
by
charging telephone fees when an interested person calls to answer the
ad.
Some
weaknesses of "hard-copy" personal ads such as those found
in newspapers and magazines.
- Inadequate
membership size. At most only a few hundred ads are available
at any given time.
- Limited number of readers and/or subscribers.
- Physical appearance cannot be judged.
More often than not, photos are not published along with ads.
- Short description. Only a few lines
of text are given to describe yourself and your criteria.
Advice on
writing a personals ad.
Find the
correct publication
- Is
it in your local newspaper? Consider the
circulation?
- If
you live in a small town, you may find that the person answering your
ad just happens to be the person you know down the street.
- Enter your ad into a larger newspaper or
magazine with a larger area coverage.
Convey what
you want
- Define
exactly what you are expecting to find.
- You might want to
include
looking for love, romance, friendship, sex, travel, penpals, etc.
Send a
positive message
- As
briefly as you can, explain why you are the perfect choice for a
starting a relationship with.
- In marketing terms, this would
be
called "selling yourself".
- But that meaning might not be too
appropriate for the personals ad.
Understand
the posting fee and terms
- How long will you ad be posted?
- Will you pay per word or per paragraph?
- How will you be billed for the service?
- How does a potential partner get in touch with
you?
- Can a person contact you for free?
Write an ad
that appeals to the masses
- If you are too specific in your wants, you may
never find that perfect someone.
- Or if you are too picky, you may come across in
poor light.
- It is a balancing act of making sure you are
clear of what you want and what you are willing to accept.
Include
hobbies
- Always mention something in your ad that is
of interest to you.
- This way like-minded individual have a common
ground to start the relationship off with.
Proper use of
wording
- Words such as "full-figured", "great
personality" and "slight balding" often conjure up negative images.
- Be honest, but don't overdo it.
- Attraction is a big factor in the beginning of
any relationship. But a lasting relationship includes a lot
more.
Make your
personals ad stand out
- Don't write a cliche such as "loves moonlit
walks on the beach".
- Be creative and tie it into your interests.
Be
brief...but clear
- A good ad will be clear, brief and to the point.
- While many people have the need to express
themselves, this is not the time.
- There's always time later on down the road, if
you do your "first impression" correctly.
Not too
personal
- Never
include identifying information, such as phone number, street address,
last name, office location or any other identifying remarks that could
lead the undesirables to find you.
Keep it real
- The best advice is to just be yourself.
- If you want the relationship to last, be
yourself and find the person who will love you for that.
- Don't fake it...that never works in the long
run.
In addition to the personals
ad section here, don't forget our other topics in the match dating service
area such as: online
personals, dating
agency, matchmaker
and dating services.
And if you are still
looking
for
that perfect someone, we have some great advice
that is sure to help you out, such as:
- Knowing that Love Hurts When You Do Not Choose Wisely
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